Brand Strategist
Heetch
Sales & Business Development
Luanda, Angola
Posted on Sep 13, 2024
Heetch is a ride-sharing mobile app that was launched in 2013. After some ups and downs, Heetch became a transportation company in uncharacterised vehicles in March 2017. After 2 years, Heetch has positioned itself among the top 3 competitors in France among several well-funded competitors such as Uber, FreeNow, and Bolt. Currently, we are expanding internationally in countries such as Senegal, Mali, Cote D`Ivoire and with many more countries still to come. Heetch operates in various countries across Europe and Africa, and has been the top of mind choice for thousands of Angolans since 2020.
Joining Heetch in Angola is a unique opportunity to grow together with a group of highly skilled and ambitious professionals, on a challenging and constantly evolving market. We are on a mission to make urban mobility positive for everyone, and we invite top talents to be part of it. We are always looking for talented and driven people to join us.
Today, we are looking for a strong Brand Strategist to help us shape the Heetch brand in Angola. In this role, you will lead brand campaigns, CRM, content marketing, and social media for Heetch in Angola. This role will report directly to the Marketing Director and collaborate with both local and global teams. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating engaging marketing content.
What will you do at Heetch?
Create and execute brand campaigns, involving various marketing channelsDevelop content marketing plan and editorial calendar, adapt and create engaging content from the scratch
Manage CRM and digital communication channels, maintaining and developing Heetch tone of voice
Keep track of community feedback online and provide feedback to the management and stakeholders
Prepare and execute customer surveys, report results to the management team
Find new marketing and outreach opportunities to push brand image and products
Work with journalists and PR agencies to ensure brand visibility
Assist in the organizing of promotional events and attend them to ensure their success
What do you need?
Degree in Marketing, Business, Communication, Languages, Journalism or a relevant field
Deep understanding of the marketing mix and experience with 360 brand campaigns
Proven experience in content marketing, social media management, content creation
Strong written and verbal communication skills
Exceptional feel for the Portuguese language to manage communication channels and maintain our corporate tone of voice
Strong English skills to collaborate effectively with global teams
Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)
Demonstrable ability to multi-task and adhere to deadlines
Well-organized with a customer-oriented approach
Good knowledge of market research techniques and databases
Why should you join us?
Opportunity to join a global mobility company and work in a multicultural and fast-paced startup environment;
Competitive salary and performance-based bonuses;
Health insurance coverage;
Corporate MacBook, mobile phone plan.
Modern office in Luanda city center with fast internet, guarded parking, free coffee and cookies;
Learning courses upon request and business need (languages, business and leadership skills, technical skills, etc.)
Regular team events (lunches/dinners, seminars).
A unique chance to participate in the mobility revolution in Angola.
Join Heetch to help us shake up the Angolan transportation landscape.
