Head of Brand
Halter
Auckland, New Zealand
Posted on Dec 18, 2024
About the role
We are looking for a world-class Head of Brand, to lead and maintain Halter’s brand identity globally. If you like to lead by example, work collaboratively, and take a practical approach to strategy - this is the role for you.
As Halter’s presence has grown in New Zealand, the United States and Australia, we’ve continued to evolve our brand. We are now at the point where we need clear ownership of our image and identity: Any customer, regardless of their farm type or location, should feel connected to us as a company, and if you meet Halter at any event globally, you should be greeted by enthusiasm and authenticity. We are revolutionising farming, and we want farmers to feel connected to, and proud of, that journey!
The ideal candidate for this role has experience in global brands, has led brand strategy in a scale-up company, and is used to dealing with a B2B audience. Any agricultural experience is a bonus. If you never shy away from a challenge, are passionate about the customer, and constantly connect brand activations to commercial results - then you will thrive with Halter.
While this is a senior role with a strategic focus, we’re a small, agile team with a dynamic culture. As such, the right person is just as excited about executing as they are about setting the ideas. You will be able to transcend from high-level ambitions to detailed planning easily, and won’t have a problem with getting out on a farm or working the floor at events. We’re looking for a brand specialist who goes beyond the big idea, to testing it is working, re-adjusting based on results, and always looking for improvements.
You will work closely with our Marketing Director, Head of Performance Marketing and leaders in each region, as well as with our designers and content creators, ensuring that our brand comes to life in everything we do. To start with, this role will manage one Designer and one content creator. We are looking for someone that can bridge being a do-er, with being a player-coach. As the function continues to scale, you will be a core part of our marketing leadership team.
This will be a fast-paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to take ownership of an iconic New Zealand brand - helping more farmers around the world discover the farming revolution that is Halter – in New Zealand, the USA and then the world.
What your day could look like
- Owning our Brand Strategy: Halter has a beautiful brand, but we are ready for it to be taken to the next level. In this role, you get to take it from a New Zealand brand to a global brand, with a strong following of farmers around the world. You will be developing strategies to enhance brand awareness and equity and constantly analysing market trends, customer insights and competitor activities to refine the strategy. But you won’t stop there, you know a strategy is only as good as its execution, and you’ll run quick, data-based sprints to test hypotheses and improve our outputs - making sure that the Halter brand experience is constantly improving.
- Implementing brand initiatives across Halter: We are looking for someone that is as excited about execution, as they are about strategy. You will be working with the team on brand messaging and visual identity across all touchpoints, making sure we are always building trust and connection with our audience. You will work with our in-market teams to localise our messaging and images. In one day, you’ll move from a brainstorming session with Senior Leaders on key events, to jumping into the creative processes for branding assets, including logos, packaging and advertising materials.
- Collaborating across the company: Halter’s culture is big on collaboration - we are lucky to be a company of high performers, and we know that they work best when they come together to solve big challenges. You will work with the marketing, product and customer teams to align our campaigns with broader business goals. You’ll be a mentor, and through your collaborative approach will show the wider business the importance of high-quality brand marketing.
- Making data-based decisions, every day: Everything that we do, should have tangible results. You will be a ruthless prioritiser, ensuring that we are working on the most impactful thing at all times. You’ll use data and deep customer empathy to balance our short and long-term objectives, and will drive initiatives that will have a real result. Under your leadership, we will have clear metrics to measure our brand performance and effectiveness.
Who are we looking for
- 5+ years in a brand and content role, ideally for a similar high-growth business.
- Experience leading a team, and helping to coach and mentor the wider team on brand marketing.
- Proven track record of scaling a brand in multiple regions.
- Proven track record delivering impactful and successful end-to-end marketing campaigns.
- A data-driven approach to marketing with demonstrable experience gathering, analysing and leveraging data to adapt strategies.
- Strong written and verbal communication skills with the ability to generate, or drive the generation of, compelling content.
- Experience leveraging both online and offline marketing channels.
- Experience working cross-functionally.
- High degree of ownership and ability to thrive in a demanding and dynamic startup atmosphere
- Experience working in a fast-paced tech startup environment is advantageous.
Why our team loves working at Halter
- Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
- A genuine and shared connection to our mission to make a difference in the world.
- The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.
- Our ideas are truly valued, we are able to move fast, and our impact is real.
- State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city.
- Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
- Delicious snacks and drinks are available for your daily flow.
Our Office First Approach
There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams.
Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.
We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to. We have a high-trust culture, so everyone is trusted to do what’s best for Halter.
Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
