GroundTruth is a media platform that specializes in driving in-store visits and measurable business results through targeted advertising campaigns. Utilizing real-world consumer behavior data, including location and purchase information, GroundTruth creates impactful advertising across multiple channels such as mobile, desktop, and digital out-of-home. Their proprietary technology, Blueprints, allows for precise audience targeting and performance measurement, making them a leader in the advertising technology space. With a strong focus on measurable outcomes, GroundTruth has established itself as a trusted partner for marketers looking to enhance their advertising effectiveness and drive real business results.
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