Assistant Marketing Manager - GrabFood
Grab
Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
The GrabFood Marketing team is responsible for all marketing activities related to GrabFood and special projects. We drive growth for the business. We're looking for someone who wants to make a meaningful impact and join our team.
Get to Know the Role
Reporting to the Marketing Manager, you will develop and implement marketing strategies for GrabFood campaigns and special projects. You will oversee projects from start to finish, collaborating with various stakeholders to create and launch go-to-market plans.
This is an onsite role at our Thailand's Grab Office.
The Critical Tasks You Will Perform
- Analyze the market to identify opportunities.
- Understand target market insights, behaviors, pain points, and trends.
- Know the brand, product, and service thoroughly.
- Lead end-to-end project execution, from planning to campaign creation and communication (including branding, performance-driven, and promotional campaigns).
- Estimate business impact and required investment.
- Produce weekly reports with detailed business metrics.
- Present strategies, campaigns, and ideas.
- Manage project stakeholders (digital marketing, social media, partnerships, operations, creatives, purchasing, legal, and external vendors) to deliver impact.
- Respond quickly to changes such as competitor actions, market movements, and internal direction changes, with immediate response plans.
Qualifications
What Essential Skills You Will Need
- 4+ years of experience, specifically in E-commerce, Retail, FMCG, or Media Agency.
- Experience in planning and implementing both above-the-line and below-the-line marketing channels.
- Expertise in project management and organizational tasks.
- Proficient in analyzing data and creating logical strategies.
- Strong presentation and communication skills in English, both written and spoken.
- Strong collaboration skills with the ability to manage multiple stakeholders efficiently.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
