Intern, Marketing (GrabRentals)
Grab
Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
GrabRentals (GR) secures vehicular supply for the Grab platform. We aim to be a partner that creates income opportunities for our driver-partners by sustainably providing them access to quality assets for use in Grab's marketplaces.
You will support the Marketing function of GrabRentals. As part of the marketing team, you will plan and complete online and offline marketing campaigns, events, and communications.
Get to Know the Role
The GrabRentals Marketing team uses an omni-channel approach to create leads from driver-partners and rider-partners who need to rent the vehicles. Our team also manages the in-app communications for our partners.
The work we do requires a great amount of experience with customer experience, creativity and good marketing skills. We are constantly striving to improve our marketing efforts.
The Critical Tasks You Will Perform
- You will design and copy-write content for articles, social media, and advertising campaigns, ensuring that marketing content created highlights main product attributes that are relevant to driver-partners
- You will create visually appealing marketing materials (including social media, digital ads, videos) that align with GrabRentals' brand guidelines
- You will maintain GrabRentals webpages and other social media channels
- You will work with team members to improve ongoing ad campaign performance
- You will conduct keyword research and using SEO best practices to increase traffic to GrabRentals website
- You will complete in-app communications to target relevant driver-partners
- You will propose ideas to increase GrabRentals' branding
- You will use mass and targeted marketing projects to promote GrabRentals products offerings to the appropriate driver-partners
Qualifications
What Essential Skills You Will Need
- Undergraduate in Marketing, Communications, Media or other related courses
- Express ideas in writing and verbally, and can foster positive interactions with team members
- Experienced at prioritising tasks
- Proficiency in any video editing/design software
- Create impactful and exciting content for GrabRentals and extend its reach
- Develop, plan, and manage a content calendar
- Utilise data to track and optimise performance to meet marketing funnel and spending efficiency goals
- Collaboration skill with partners from multiple departments and external vendors
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer our Interns:
- Comprehensive Medical Insurance: We got you covered with medical insurance plans.
- Leave Entitlement: Enjoy a range of leave options including Annual Leave, Medical Leave, and Hospitalization Leave.
- Flexible Work Arrangements: Benefit from a flexible work schedule that allows you to balance your academic commitments and personal life.
- Community Involvement: Get involved in community service through Love-all-Serve-all (LASA) programs.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique
