Assistant Marketing Manager (Mobility)
Grab
Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
We are dedicated to driving growth and enhancing brand visibility through creative campaigns and data-driven insights. Together, we connect our services with customers in meaningful ways, making every ride and delivery a memorable experience.
Get to Know the Role
We are looking for someone with an integrated brand marketing background. You will need to design multi-channel campaigns across traditional and digital media (includes but not limited to assisting with creative briefs, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimizations).
It will be an individual contributor role and you'll report directly to the Head of Marketing for Mobility (GrabFin and Brand). This is an onsite role, where you'll need to travel to our Ortigas office.
The Critical Tasks You Will Perform
- End-to-end Marketing – from brief writing, timeline planning, providing clear feedback and direction to marketing services units (Creatives, PR, Social, and Media) to campaign performance tracking and optimization.
- App Marketing and Support - develop communications for app service, website management, playstore optimizations, and full app life cycle support.
- Strategic Development: create marketing strategies that address challenges, use user insights, and adapt mid-campaign based on performance feedback.
- Communication and Engagement: develop in-app communications and offline activations to engage passengers, ensuring understanding of their needs
- Data-Driven Insights: manage campaign reporting and evaluations, using data analytics to enhance campaign effectiveness and inform future strategies
- Brand Consistency and Competitor Analysis: revamp the website to reflect brand identity, while monitoring competitor activities to improve campaign execution.
Qualifications
What Essential Skills You Will Need
- At least 3 year of experience in a brand or communications role (client-side or as a suit/planner in agencies).
- Lead campaigns across the spectrum of communications: brand repositioning, new product launches, and interesting twists on sales promotions.
- Analytical approach to understanding customer behavioral segmentation and spotting opportunities.
- Natural strategic thinker and problem-solver who gains category/commercial understanding with ease and has the ability to ready-to-use business goals into exciting customer value propositions.
- Great collaborator: Someone who works well with a wide group of partners and is open to idea experimentation. Ability to navigate complexities and persuade approval to get things moving.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
