Senior Marketing Manager, Growth, GrabAds
Grab
Company Description
About Grab and our workplace
Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.
Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.
Job Description
A Day in the Life
No two days are ever the same in the life of a B2B marketer at Grab. We drive growth and adoption across Southeast Asia for Grab’s portfolio of B2B solutions - GrabAds, Grab For Business, and GrabGifts Digital Vouchers, and GrabMaps.
This role drives growth among large agencies and advertisers on behalf of GrabAds, Grab’s fast-growing advertising solution. As Growth Marketer:
One day you’ll be meeting with speakers to develop and rehearse panel questions for an exclusive networking and thought leadership event with CMOs. The next you’ll be prepping a presentation on our growth strategy to present to Grab C-suite.
The next week, you’ll be proposing new ways to boost deal size among enterprise merchant advertisers in the Philippines, before meeting with sales leadership to draft a new narrative to capture sales from telcos.
You might be meeting with our product management team to craft a launch strategy for all-new ad formats in the morning, and meeting with our analytics and research teams to develop an insights report targeted to key verticals in the afternoon.
You are the kind of person that enjoys learning and experimentation, and juggles complexity and ambiguity well. You feel a strong sense of ownership and you’re always on top of timelines, budgets, and keeping everyone honest and running to schedule. And, you’re analytical and comfortable working with data.
You’re charming as hell when you need to be. But you’re no pushover: you’re a strict school teacher when the situation calls for it.
Get to know the role
This role is responsible for developing and implementing growth strategies to drive revenue among large advertisers and agencies for GrabAds across the Southeast Asian region. You’ll collaborate with other B2B marketing functions such as PR, performance marketing, field marketing and events, and content. You’ll also collaborate with key regional and in-country sales and business stakeholders, and manage our relationship with external vendors and industry organizations.
Roles and responsibilities:
Identifying new sources of growth for GrabAds; developing, advocating for and implementing growth strategies and campaigns to drive revenue among large advertisers and agencies across Southeast Asia
Collaborating with various marketing functions such as PR, marketing analytics, performance marketing, field marketing and events, and content to execute campaigns that achieve growth
Collaborating with sales leadership to draft new sales strategies and narratives; crafting advertiser-facing launch plans for new ad formats in collaboration with business and product teams
Managing timelines and budgets to ensure projects run to schedule to deliver timely impact
Building relationships with key regional and in-country sales and business stakeholders to create programs that support their business objectives
Qualifications
The must-haves:
Bachelor's degree
Excellent communication skills, fluent in English
Strong analytical skillset; comfortable working with data
At least 8-12 years of marketing experience in B2B or B2C roles
Self-starter who loves learning, able to learn and pick up new capabilities fast
Technically curious, good with numbers, analytical minded and possesses great problem-solving skills
Additional Information
Benefits at Grab:
We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:
- Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
- Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
- Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
- Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
- Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
- Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.
We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.
What we stand for at Grab:
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.
We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.
