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Associate, Self-Serve Platform Growth



Sales & Business Development
Ho Chi Minh City, Vietnam
Posted on Monday, July 8, 2024

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

We are seeking a proactive and dynamic Self-Serve Platform Growth Associate. The successful candidate will be responsible for driving merchant success, developing and executing product go-to-market (GTM) strategies, and maintaining operational excellence. The role will collaborate extensively across Grab, including with regional and country level stakeholders, particularly with members of the Demand and Ads team, Country Commercial, Marketing, Insights and Marketplace Strategy, Grab Support, and Merchant Engagement teams.

Key Responsibilities:

1. Merchant Empowerment and Collaboration: Foster merchant success through driving the adoption of self-serve marketing products and collaborating with various teams (product, marketing, strategy, commercial, operations) to support a growing merchant-marketer base.

2. Product Expertise and Insights: Act as a subject matter expert on the Self Serve Marketing platform, providing insights for product enhancement and development. Bridge the gap between local merchant-facing teams and regional teams. Gather and utilize feedback from merchant partners, sales/account management teams, and other country-level stakeholders to refine and optimize the execution plan.

3. Data Analysis and Growth Strategy: Monitor and analyze platform performance, merchant feedback, and market trends to develop comprehensive growth strategies. Designs appropriate program and create innovative solutions for merchants, aligning these with BAU activities to boost adoption and retention of our self-serve marketing products through Seller Care team

4. Product GTM Planning and Execution: Drive the delivery of initiatives in the GTM Country Plan by developing value propositions, communication strategies, and education programs for internal and external stakeholders. Manage and monitor end-to-end GTM processes while demonstrating relationship management capabilities. Build strong relationships with cross-functional teams to ensure alignment of GTM approach, milestones, risks, and blockers. Coach stakeholders throughout the GTM journey, ensuring customer-centricity and clarity in all GTM initiatives.

5. Operational Excellence: Maintain operational excellence in the day-to-day business progress, inspiring the team to innovate and collaborate.


  • Bachelor's degree in Analytics, Engineering, Business, Economics, or a related field.

  • Minimum 3 years of work experience in management consulting, eCommerce, or tech start-ups, preferably with a focus on Merchant Growth & Engagement, B2B Marketing, Digital Marketing, or Communication.

  • Advanced English communication skills.

  • Proven project management skills, with experience managing complex, cross-functional projects.

  • Proficiency in SQL, data manipulation, and visualization. Confidence in analyzing complex data sets and using data analysis using tools like Excel, PowerBI, etc.

  • Ability to communicate effectively with both technical and business audiences. Strong interpersonal & communication skills with the ability to build strong professional relationships at all levels to build trusted relationship and can work collaboratively with cross-functions to drive operational success and financial results

  • A quantitative mindset with the ability to translate complex analyses into actionable business insights. Detail-oriented with experience in analyzing strategic issues related to long-term business growth.

  • Resilient under pressure and comfortable working in a fast-paced environment. Willingness to be hands-on and take ownership of multiple tasks or experiments.

  • Ability to work both independently and in teams, with a commitment to continuous improvement.

Candidates’ traits to be successful:

  • Strong background in project management, strategic thinking and analytics

  • Problem solver: When dealing with complex business problems, you are ready to solve them. You are able to assess the problem, find a creative and effective solution, and employ the tactics and tools to resolve the situation in a timely manner

  • Growth mindset: You are hungry to learn. In the start-up world, things are expected to change and move quickly, you are not only able to keep up with new trends but also possess the skill sets to apply the lessons learned.

  • Effective communicator: concise and articulate in any medium, you are able to convert a large amount of information and data into clear message

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

  • Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
  • Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
  • Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
  • Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
  • Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
  • Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.