Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques.

GSTS is building up a team to support the continued development and commercialization of this capability that will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive, initiative, and motivation to join our team and make the world a safer, greener place for all. Read more at: www.gsts.ca

The Role

We are looking for an intentional marketer who will have a deep knowledge of how to manage new and existing vendor relations. You will be a strategist who is comfortable leading a wide variety of initiatives and working with multiple systems, teams, and KPIs in a fast-paced environment.

In this role, you’ll orchestrate vendor relations, 3rd party media strategy, campaign execution, assist with review sites and reputation management, develop, and execute comprehensive demand and lead generation strategies aligned with business objectives across multiple channels.

Key Responsibilities

Under the direction of the Director of Marketing and Communications, you will:

Own end-to-end execution of various marketing demand generation programs ensuring the right stakeholders are involved and deliver on time and budget.
Understand and manage the holistic customer experience across multiple marketing channels.
Identify new target audiences, channels and platforms that expand our presence.
Maintain new and existing vendor relationships through vetting and assessment.
Measure and optimize vendor campaigns based on critical metrics like pipeline and revenue, while improving efficiencies and audience growth
Create podcasts, webinars, sponsored events, eblasts, newsletters review sites and other effective market communications.
Gather specific content and assets that will positively impact campaign goals and target audience behaviour.
Track web analytics to ascertain content engagement levels.
Support Account Based Marketing Initiatives
Drive collaboration and help inform strategy of content deliverables across various teams.
Stay updated on emerging trends.

Experience and Qualifications

Degree in business, marketing, communication, or related field required.
2-3+ years in demand marketing (ideally SaaS)
A good balance of creative, strategic, analytical, and operational thinking
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
Adept at keyword placement and SEO best practices
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
Marketing passion and proficiency at strategic storytelling
Excellent written and verbal communication skills with a wide range of diverse audiences both internally and externally
Be a team player who likes to have fun and contribute to a successful team.
Project management experience with ability to prioritize based on channel and company goals.

Additional Skills an Asset

Experience with Salesforce and or related/similar CRM software
Experience managing 5-7+ vendors in tandem.
Understanding API integrations
Experience with Marketo and Marketing Operations

Why Work For Us?

Remote-first culture: Enjoy the flexibility of working from anywhere in Canada, allowing you to balance your professional and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid options.
Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.
Collaborative team: Be part of a small, agile team that values positivity, creativity, and open communication.
Comprehensive health coverage: We offer competitive health benefits for you and your family, including a wellness incentive to support your overall well-being.
Continuous learning: We’re committed to your professional growth, providing opportunities for skill development and staying current with industry trends.
Exciting industry: Work on cutting-edge projects in a rapidly evolving field, applying your skills to solve real-world challenges.
Work-life balance: We respect your time outside of work and strive to maintain a healthy balance between professional and personal commitments.

We are committed to creating a sense of belonging amongst our team. We have placed an emphasis on fostering a diverse, collaborative, and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package, if you think this challenge is right for you, we encourage you to apply, forwarding your current resume and contact information to careers@gsts.ca.