Overview
We are seeking a full-time Manager Content Marketing in our Olathe, KS location. In this role, you will be responsible for leading and managing the strategy and delivering all Garmin.com blog content by planning and assigning a steady stream of stories, as well as analyzing blog performance and overseeing a team of Content Marketing Specialists to increase blog output.
Essential Functions
- Manage all global blog content on Garmin.com, including consumer and corporate blogs
- Assign or collaborate on stories with our internal Public Relations (PR) team, Social Media team, Product Managers, and others with the goal of driving a comprehensive global blog content strategy inclusive of Garmin’s five business segments
- Build a month-to-month blog calendar and secure content approvals from product marketing to ensure steady blog cadence and strategy
- Communicate plans with global marketing leaders
- Generate creative and engaging content ideas to reach new and existing Garmin customers and stakeholders
- Continuously improve blog output and increase revenue and readership
- Monitor to ensure blog content is shared via appropriate channels
- Manage/edit content through the approval process from first draft deadlines to posting on the blog
- Improve search optimization and increase collaboration with the organic and paid search departments to drive more traffic
- Develop/maintain a global data reporting structure for blog performance in each country/locale
- Oversee a team of Content Marketing Specialists and cross-functional contributors as they generate content for the global Garmin blog as well as individual locales
- Oversee translation and distribution of all Garmin blog content, as well as provide context about the strategies being used to promote it
- Partner closely with marketing departments in each Garmin locale to identify local blog needs and identify how we can serve from headquarters
- Increase cross-functional collaboration with PR, Social, Sponsorship and Sales to ensure awareness of blog content among friendly media outlets, social ambassadors, sponsored athletes, and valued business partners
- Collaborate with engineering to ensure a steady cadence of data reporting
- Provide PR, blog and social media guidance and support for a range of internal and enterprise business partners
- Support integrative content campaigns as assigned
- Provide PR, blog and social media guidance and support for a range of internal and enterprise business partners
- Support integrative content campaigns as assigned
Basic Qualifications
- Bachelor’s Degree in Marketing, Journalism, or related field AND a minimum of 8 years professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
- Must demonstrate strong leadership, team building skills, work well with others, and possess a positive attitude
- Demonstrates a proficient understanding of budget management
- Must possess the ability to learn new information and process it quickly
- Must be self-driven and results oriented with a proven ability to make sound and appropriate decisions when ambiguity is present
- Ability to prioritize and multi-task in a flexible, fast paced and challenging environment
- Demonstrated strong and effective verbal, written, and interpersonal communication skills
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits
