Senior Marketing Manager, Cloud Public Sector
Fitbit
Senior Marketing Manager, Cloud Public Sector
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing external creative agencies, events vendors, and third-party partnerships.
- Experience in business-to-business (B2B) marketing, specifically within the public sector or government vertical.
- Experience in account based marketing (ABM) and executing marketing strategies for enterprise-level accounts.
Preferred qualifications:
- Experience marketing technical solutions (cloud, AI, data, security) to Chief Experience Officer (CxO) and IT decision-makers.
- Knowledge of aligning marketing strategies with business objectives to drive pipeline and business growth.
- Understanding of the UK public sector landscape, including central government departments, procurement frameworks, and digital transformation agendas.
- Ability to effectively influence and communicate with cross-functional stakeholders, including business leadership, policy, and product teams.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Responsibilities
- Execute a UK Public Sector marketing strategy to drive AI perception and demand among CxOs, IT decision makers, and developers.
- Lead high-touch account-based marketing (ABM) for priority government departments with bespoke narratives focused on digital transformation.
- Partner with business and government affairs (GAPP) to align on business priorities, pipeline targets, and lead conversion.
- Orchestrate proprietary events and sponsorships to advocate core themes like AI, security, and digital sovereignty.
- Oversee agency delivery and budget while supporting wider UKI & SSA initiatives, including the London summit.
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