Email Marketing Manager
Fi
Marketing & Communications
New York, NY, USA
USD 90k-150k / year + Equity
Posted on Nov 13, 2025
Welcome to Fi.
We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for an Email Marketing Manager!
We’re looking for an Email Marketing Manager to bring Fi’s voice to life across every inbox, push, and notification. Reporting to our Marketing Director, you’ll own lifecycle and campaign marketing end to end, from onboarding flows to reactivation, collaborating with our brand, creative, and data teams to deliver beautifully crafted, performance-driven work that moves the needle.
This role is for someone who thrives at the intersection of creativity and analytics, crafting thoughtful, insight-driven campaigns that build loyalty, drive engagement, and strengthen our brand story at every touchpoint. You’ll blend data with storytelling to build scalable systems and campaigns that inspire pet parents to engage with Fi every day.
What You’ll Do:
- Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage.
- Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind.
- Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints.
- Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance.
- Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
- Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey.
- Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.
What You’ll Bring:
- 3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment.
- Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io).
- Strong grasp of segmentation, automation, personalization, and customer journey mapping.
- Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long-term customer value.
- Experience partnering with creative and data teams to build campaigns that balance storytelling with performance.
- Comfort managing multiple projects and deadlines in a fast-moving startup environment.
- Excellent communication skills and a sharp attention to detail.
- Passion for building systems that scale — and for helping pets live longer, healthier lives
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
The anticipated base salary range for this position is $90,000 - $150,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
