Associate Product Marketing Manager
Esri
Overview
As a product marketing manager, you'll drive awareness, demand, and adoption of products that are solving the world's most complex challenges. You will collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change!
Responsibilities
- Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
- Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio
- Lead, coordinate, and execute product launch and release activities, internal communications, and multi-channel customer enablement
- Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally
- Create multi-channel content and materials to help inspire and educate prospects and users, including web pages, emails, videos, case studies, articles, social content, press releases, and product resources
- Provide insight into competitive strengths, weaknesses, opportunities, and threats
- Identify and monitor key performance indicators to measure content effectiveness and usage as well as overall performance
- Engage directly with customers through events, webinars, user groups, and interviews to gain deeper understanding into their needs and experiences and build community
Requirements
- 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with current marketing software, systems, and tools
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% for strategic meetings, events and/or tradeshows
- Bachelor's in business, marketing, or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Demonstrated ability in releasing and creating interest in innovative technology products
- Master's in business, marketing, or related field
- Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
- Experience with GIS concepts and using GIS applications, especially ArcGIS Pro
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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