Associate Manager, B2B Performance Marketing, US Marketplace
DoorDash
About the Team
- B2B Growth Marketing supports Merchant Acquisition ("Mx"), Commerce Platform, DoorDash for Work (“DDfW”), and various New Vertical categories (“NV”), with paid media being a key driving force to the business’ growing successes.
- We are a small, but mighty team that is truly building the plane together as we fly it.
- Our diverse team of marketers are highly-driven, performance-focused, super collaborative, and value having fun together just as much as our campaign results.
About the Role
- DoorDash’s B2B Growth Marketing team is seeking a data-driven Performance Marketer who will be responsible for driving growth across paid and owned channels for our Restaurant suite of products in the US and Canada.
- This role is tasked with the monumental responsibility of attracting and educating new SMB Merchants about the benefits of the DoorDash product suite to help them grow their business through third-party delivery.
- As a seasoned paid media expert, this person will be hands-on in the execution of paid media buys, deliver against aggressive business goals, manage investment efficiency, and maintain a “startup” mentality to be a top-tier cross-functional partner..
- Both analytical and imaginative, the ideal candidate must be able to understand performance data and derive actionable insights that will help optimize paid media strategies. We are looking for a self-starter who thrives in fast-paced environments and can roll up their sleeves to build and actually launch campaigns from various platforms (emphasis on Facebook, Instagram, and Paid Search).
You’re excited about this opportunity because you will…
- Manage a small team of paid media specialists, setting clear priorities and ensuring operational excellence to increase lead generation and optimize ROAS.
- Own the bottom line on all performance marketing programs as they are hyper-growth channels for the respective products.
- Lead measurement and tooling initiatives and partner with the Media Ops team to build a best-in-class operation.
- Drive high visibility for the team's impact by crafting effective executive communication and own cross-functional relationships.
- Develop and implement testing strategies to improve KPIs, including identifying and testing new channels, creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.
We’re excited about you because…
- You have 5+ years of direct, hands-on experience managing paid media (search, display, social), either at an agency or in-house, and 2+ years managing a small team.
- You have a deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV, ROAS and Payback
- Demonstrate outstanding analytical and problem-solving skills with an impeccable eye for detail, with intermediate experience with SQL.
- You are relentlessly resourceful. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you have the drive to power through it.
- You are a storyteller at heart that can create a compelling narrative from performance data.
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
