Integrated Marketing Manager - DoorDash for Business
DoorDash
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketing leader, with experience sitting at the intersection of growth, brand and operations, to help drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash.
About the Role
We’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team focusing on our DoorDash for Business line of business. Integrated Marketing at DoorDash is responsible for defining the integrated marketing strategy for the end-to-end for some of our key products within DoorDash for Business across key product surfaces. This role will focus on our efforts to drive awareness and education around operating seamlessly on DoorDash across a number of different initiatives. You’ll identify the right Enterprise customers to target and create easy-to-navigate customer journeys in partnership with growth marketing, CRM, content and product, as well as being tasked with identifying net-new strategies for growth outside of the existing integrated strategy. With close mentorship from the Senior Manager, DDfB Marketing and in collaboration with the DDfB Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns, as well as execute 0-1 experiments that all help increase brand awareness and demand gen for our products.
The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, and analytics, and by driving original research to define the needs of the consumer audience. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You will thrive on analytics and set a learning agenda for all projects that raise the bar for impact against engagement and business goals.
This role reports to the Senior Manager, Integrated Marketing, DoorDash for Business.
You’re excited about this opportunity because you will…
- Develop full-funnel ENT mrktg campaigns based on foundational messaging & positioning. Coordinate XFN execution across lifecycle, content, performance & sales.
- Drive organic MQLs organic demand gen strategies (SEO-driven content campaigns, Webinar co-marketing, website conversion optimization (in partnership with Content)
- In-Product Messaging: partnering with DoorDash for Business S&O + product leadsSDR Sequencing: owns templatized sequences / messaging
- Create vertical strategy / narratives + localized plays
- Cx Collateral + Content: ENT-specific external collateral across surfaces (website, paid media, customer success stories)
We’re excited about you because…
- BA required
- 6+ years of professional experience in Marketing or Product in a corporate or startup environment
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact, and proven ability to identify opportunities for experimentation grounded in business insight and hypothesis
- Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
