Manager, B2B Performance Marketing
DoorDash
About the Team
The B2B Marketing team is a small and performance-focused team that is focused on supporting lead generation across a wide variety of business lines: Restaurants (Rx in the US and Canada) and New Verticals (“NV” such as Alcohol, Flowers) and more. The B2B team is growing rapidly and it is expected that this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.
About the Role
We’re hiring a Manager, B2B Performance Marketing who will help build our first in-house media optimization team and will be responsible for deploying media accurately and efficiently to acquire SMB Merchants across the United States and Canada markets. You will work cross-functionally to achieve our business goals by creating processes and guidelines in our top acquisition channels, foster innovation by testing new platforms and solutions, and collaborating with our data engineering, data science/machine learning and analytics teams to enhance our attribution practices.
You will report directly to our U.S. based Senior Manager, Performance Marketing
You’re excited about this opportunity because you will…
- Be one of the first DoorDash marketing hires in our Mexico City office!
- Leverage world-class best practices from our U.S. team to build a local media buying team capable of operating at the lowest-level of detail while maintaining cost per acquisition as low as possible.
- Work closely with cross-functional teams to build and enhance internal tools to automate processes.
- Execute paid media strategy and campaign execution to increase lead generation and optimal ROAS.
- Develop and implement testing strategies to improve KPIs including identifying and testing new channels, creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.
We’re excited about you because…
- You are proficient in the English language and able to communicate clearly and concisely.
- You are a senior or principal-level IC with at 8+ years of experience
- You have a proven track record in the performance marketing space, having managed large media budgets in a complex environment or for multiple clients.
- You have experience with hands-on campaign optimization in at least one of these channels: Google Ads, Meta Ads, TikTok Ads.
- You have a deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV and ROAS
- You are fluent in English and have strong written and verbal communication and presentations skills
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
