Marketing Senior Analyst

Didi

Didi

Marketing & Communications, IT

São Paulo, SP, Brazil

Posted on May 18, 2026

Marketing Senior Analyst

Sao Paulo - Brazil

Marketing & Design Regular

About the company

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

About the team/role

About the team/role

As a Marketing Senior Analyst, you’ll be responsible for courier item retention and the full CRM lifecycle strategy, connecting different 2W categories to strengthen engagement, retention, and cross-category adoption nationwide, with a focus on 99Food and 99Compras.

In this role, you'll be...

In this role you will be...

  • Leading lifecycle CRM strategies and communications plan to increase courier retention, recurrence, and long-term engagement across multiple categories.

  • Developing behavioral journeys and segmented campaigns to drive frequency, reactivation, and cross-category adoption.

  • Lead item retention initiatives, including bags, jackets, and reward-based engagement mechanics.

  • Tracking retention, churn, engagement, and lifecycle performance metrics to identify growth opportunities and optimize supply 99food & 99Compras health.

  • Partnering with Product, CRM, Ops, and regional teams to create integrated courier communication plan

  • Coordinating loyalty initiatives, gamification mechanics, and reward systems to strengthen habit creation and courier preference for 99.

  • Ensuring lifecycle communication consistency across channels, maintaining a strong and cohesive courier experience nationwide.

  • Create report and analysis - data driven oriented - for g

    • We're eager to be in touch because you have...

    • 2–4 years of experience in marketing operations, CRM, communication plan strategy and execution

  • Experience with stakeholders relationship (operations team support, product or regional marketing)

  • Strong organizational skills and the ability to manage multiple activations at once.

  • Experience contributing to initiatives that drive measurable outcomes at the local or national level.

  • Attention to detail and passion for hands-on execution in a fast-paced environment.

  • Ability to collaborate with Operational, Product and creative teams mainly effectively.

  • Comfortable with reporting tools and performance tracking.

  • Analytical mindset with attention to detail and ability to track lifecycle, churn, and engagement performance metrics.

  • Experience supporting integrated communication strategies and cross-functional engagement plans across multiple channels

    • You'll love working at DiDi because...

    We create user value
    We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

    We are data-driven
    We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

    Win-win Collaboration
    Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

    We believe in integrity
    Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

    Growth
    We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

    Diversity and Inclusion
    Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

    Diversity & Inclusion

    Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

    We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

    We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

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