DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

This is a senior contract role within the DiDi ANZ marketing team, reporting directly to the Head of Marketing for ANZ. The role has been created to provide continuity and momentum during a 9-month maternity leave period.

On a day-to-day basis, the successful candidate will play a critical role in supporting and executing the existing brand strategy, as well as planning, managing, and delivering integrated marketing campaigns that continue to drive DiDi’s market share and strengthen brand affinity in market. The role will work closely with internal teams and agency partners to ensure campaigns are delivered effectively, on time, and to a high standard.

DiDi’s people and culture are a key part of what makes the business successful. In this role, the Senior Marketing Manager will work in close partnership with senior stakeholders across the business to maintain strong cross-functional collaboration, support an inclusive and respectful team environment, and ensure smooth handover, knowledge sharing, and continuity of ways of working throughout the contract period.

This role is well suited to an experienced senior marketer who is comfortable stepping into an established team, quickly building relationships, and delivering impact in a defined timeframe.

Role Responsibilities

Marketing Planning & Delivery - support the execution of the agreed ANZ marketing plan, working closely with the marketing team to translate existing strategy and OKRs into clear, well-managed campaign plans. Oversee end-to-end delivery of marketing activity, track performance, and share results and practical learnings with the business.

Supplier & Agency Management - manage day-to-day relationships with key marketing agencies and suppliers, ensuring clear briefs, smooth delivery, and high-quality output. Maintain strong, collaborative partnerships and ensure suppliers operate in line with agreed scopes, budgets, and timelines.

Paid Media Planning & Execution - deliver integrated media plans across paid channels in line with the established brand and media strategy. Oversee channel selection, investment management, performance tracking, and reporting, working with internal teams and agency partners to optimise campaigns during flight.

Brand & Marketing Partnerships - execute and manage existing brand and marketing partnerships, and assess near-term partnership opportunities that align with current brand objectives. Collaborate with the commercial partnerships team where required to ensure seamless delivery.

Creative Asset Development & Optimisation - work with the wider marketing team and agency partners to deliver creative assets required for paid and owned channels. Ensure assets are delivered on time, optimised for performance, and aligned with brand guidelines.

Measurement & Performance Optimisation - ensure agreed measurement frameworks are applied across campaigns, partnerships, social media, events, and other marketing activity. Use performance data to inform in-flight optimisation and post-campaign reporting.

Team Support & Leadership - provide day-to-day leadership and support to local marketing team members, ensuring clarity of priorities, continuity of ways of working, and effective collaboration during the contract period.

Marketing Operations & Brand Governance - ensure marketing operations, processes, and policies are followed, budgets are managed within agreed limits, and all consumer-facing communications adhere to brand guidelines across visuals, copy, and tone of voice.

Stakeholder Management - work closely with internal stakeholders across ANZ to coordinate campaigns, manage timelines and budgets, and deliver integrated marketing activity across the consumer journey

Role Qualifications

It is important that the successful candidate has experience in a corporate structure and can demonstrate proven performance in working in an integrated marketing team and leading the delivery of complex marketing plans and campaigns across different stages of the consumer journey.

This person also requires the technical skills to develop and communicate a brand strategy and be able to demonstrate how this translates to campaign execution – with a particular focus on paid media implementation, social media channels and content creation, and marketing partnerships.

Suggested criteria for applying:

5-8 years of experience in marketing, creative and/or media roles

Proven experience in working across multiple marketing channels, with paid media experience a mandatory

Demonstrate strategic capability and the ability to effectively influence stakeholders across an organisation

Strong reputation as a collaborative partner, particularly with third party/external suppliers

Experience in creative development and process across a mix of small and larger marketing campaigns

Ability to make data-driven decisions, as well as a capability to review, optimise, and apply learnings to drive decision-making

Experience in working with or for a global brand is an advantage, as is experience working within a dynamic tech company (but not mandated)

Strong written and verbal skills

Desired character traits:

Integrity, honesty, and upholding DiDi values

Be a self-starter, take initiative, and work well both independently and as part of a team.

Must have a focus on others and be motivated by helping others and the company to grow.

Work under pressure, a good understanding of people and personalities, and online behaviours.

Strong problem-solving, analytical, and organizational skills.

Team player and an all-round people person.

Display accountable behaviours and values – things happen because of you.

EEO Statement

We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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