Growth Marketing Specialist
Didi
Growth Marketing Specialist
- Category
- Marketing & Design
- Employee Class
- Regular
Company Overview
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridTeam Overview
We are looking for a Growth Marketing Specialist to own and execute our growth initiatives end-to-end.
This is a senior individual contributor role, focused on execution, experimentation, and measurable results. You will be responsible for driving acquisition, activation, and conversion through a mix of organic and paid channels, working closely with founders and commercial leadership.
This role is ideal for someone who enjoys building from zero, owning the operation, and turning strategy into action.
Role Responsibilities
Growth & Funnel Ownership
- Own and optimize the full marketing funnel: awareness → lead → activation → conversion
- Design and execute growth experiments across channels
- Translate business objectives into actionable growth initiatives
- Monitor performance and continuously optimize based on data
Social Media & Content Operations
- Own social media strategy and day-to-day execution
- Plan and manage the content calendar
- Develop or coordinate creative assets and copy
- Ensure consistency in messaging, tone, and positioning
Acquisition & Paid Media (Basic)
- Execute and optimize basic paid media campaigns (primarily Meta platforms)
- Test creatives, audiences, and messaging with clear hypotheses
- Focus on ROI and business impact rather than vanity metrics
Marketing & Sales Operations
- Work closely with sales to support pipeline generation and lead activation
- Improve landing pages, CTAs, and conversion flows
- Support go-to-market initiatives and commercial experiments
- Track and report on key performance metrics
Role Qualifications
Experience & Skills
- 5+ years of experience in growth marketing, demand generation, or performance-oriented marketing
- Strong understanding of funnels, conversion, and experimentation
- Hands-on experience managing social media and content operations
- Familiarity with paid media fundamentals (Meta Ads experience is a plus)
- Experience in SaaS, tech, or high-growth environments is a strong plus
- Experience in local commerce, marketplaces, or food-related businesses is a bonus, not a requirement
Profile & Mindset
- Senior-level individual contributor
- Highly execution-focused and autonomous
- Comfortable operating with ambiguity and limited structure
- Creative thinker with strong business judgment
- Data-informed, pragmatic, and outcome-oriented
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.
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