Growth Marketing Sr Analyst
Didi
Growth Marketing Sr Analyst
Sao Paulo - Brazil
Operations & Strategy - Food RegularAbout the company
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-Hybrid
About the team/role
The User Growth Operations team is responsible for acquire, engage and retain 99food user base, ensuring an increasing flow of orders in the app.
In this role, you'll be...
- Development and execution of user acquisition strategies, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, Member-Get-Member (MGM) and offline initiatives.
- Establish seamless conversion paths to onboard new users.
User Engagement & Retention
- Design and implementation of user engagement initiatives to accelerate order frequency and maximize Customer Lifetime Value (LTV).
- Leverage behavioral data to proactively identify and mitigate user churn risks.
Data analysis
- Conduct rigorous and regular data analysis to proactively identify new growth opportunities and diagnose the root causes of critical issues affecting user growth.
- Develop and maintain Key Performance Indicator (KPI) dashboards and routine reports to monitor the effectiveness of the initiatives.
- Cultivate strong partnerships with product, merchant, marketing, and fulfillment teams to ensure seamless strategy execution and alignment.
- Effectively manage and harmonize priorities among diverse internal and external stakeholders.
We're eager to be in touch because you have...
- Previous experience in fast-pace internet operations, preferably in food delivery, e-commerce, or mobility.
- Demonstraded success in designing, executing, and optimizing User Acquisition and/or User Engagement campaigns
- Strong analytical skills with expertise in data analysis.
- Native-level fluency in Portuguese and professional proficiency in English.
- Demonstraded success leading end-to-end user growth campaigns in a technology company
- Previous experience with social media and/or Key Opinion Leader (KOL) campaigns
- Prior experience collaborating with external agencies, demonstrating successful outcomes.
You'll love working at DiDi because...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
