Merchant Performance Sr Analyst
Didi
Merchant Performance Sr Analyst
Sao Paulo - Brazil
Sales & Business Development RegularAbout the company
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-Hybrid
About the team/role
The Merchant Growth Planning team acts as the financial and tactical bridge between Growth strategy (B-side) and Sales execution (C-side). This role ensures that every commercial initiative — from policy definition to merchant prioritization — is financially coherent, operationally viable, and strategically aligned with the company’s P&L goals. As the Merchant Performance Sr Analyst, you will be the analytical specialist responsible for modeling, measuring, and reporting the effectiveness of commercial policies and merchant investment models. This position ensures that all Growth and Sales efforts are guided by accurate performance metrics and actionable business insights.
In this role, you'll be...
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Designing and maintaining complex performance models to measure the ROI and effectiveness of promotional campaigns and merchant incentives.
Acting as the primary analytical lead for the rollout of the global commercial policy, translating strategic frameworks into quantitative measurement tools.
Performing in-depth analysis on merchant prioritization frameworks to optimize investment and resource allocation across different segments, cities, or categories.
Developing and sustaining dedicated dashboards and reporting structures to provide a real-time view of merchant performance against P&L goals.
Translating high-level financial impacts and performance data into clear, actionable recommendations for Sales and Growth leadership.
Collaborating closely with Finance to ensure alignment between commercial policy inputs and final P&L reporting.
Proactively identifying performance gaps or underutilized investments and proposing solutions to maximize merchant growth efficiency.
We're eager to be in touch because you have...
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4+ years of hands-on experience in deep-dive analysis within Sales Operations, Performance Management, or Commercial Planning, ideally in a marketplace or e-commerce environment.
Strong understanding of commercial policy dynamics, sales incentives, and core business metrics (e.g., LTV, CAC, ROI).
Expert-level analytical and modeling skills in Excel/Google Sheets and proven proficiency in SQL and BI tools (e.g., Tableau, Power BI) for data extraction and visualization.
Proven ability to work autonomously, leading analytical projects from scope definition to final presentation.
Excellent communication and presentation skills, capable of translating complex data logic into clear business narratives.
Portuguese proficiency (mandatory); English highly recommended.
A highly proactive, structured, and detail-oriented mindset, with a strong sense of accountability and ownership.
You'll love working at DiDi because...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
