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Senior Digital Marketing Specialist - Paid Search & App

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Performance Marketing team is at the engine room of Deliveroo’s global growth—leveraging cutting-edge technology to connect millions of customers with the food they love. If you are a data-obsessed marketer who thrives on optimising high-spend, complex accounts and wants to influence the trajectory of a global tech brand, this is the team for you.

We’re looking for a Senior Digital Marketing Specialist - Paid Search & App to support the growth of our global Performance Marketing program. The role is pivotal in meeting our revenue and efficiency targets, with accountability for driving strong performance against Paid Search and App targets globally.

What You’ll Be Doing

• Strategy: Work with the Paid Media Director and channel specialists to support the development and execution of Paid Search and App strategies. Develop channel roadmaps and deliver revenue and efficiency targets, balancing short-term performance with longer-term growth objectives.

• Performance management: Be hands-on in our accounts, optimising complex, high-spending global programs across Google Ads (Search & UAC) and Apple Search Ads (ASA). Support account structures, campaign design, and bidding strategies to maximise ROI and incremental growth.

• Industry trends: Stay up to date with the latest trends and innovations in Paid Search, App, and digital marketing. Lead relationships with platform partners to identify new opportunities, ensuring we are first to test and adopt emerging products and betas.

• Testing and optimisation: Develop and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement. Partner with Data Science to measure and validate impact.

• Data analysis: Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights. Translate data into actionable recommendations for investment decisions and optimisation. Analyse competitor activity and market trends, making recommendations to strengthen our position.

• Collaboration: Partner closely with Product, Data Science, and Engineering to help suggest technical improvements (e.g. feed optimisation, automation, tracking enhancements, creative optimisation) that improve campaign efficiency and team operations.

• Budget management: Take accountability for budget delivery, ensuring planned spend is achieved and proactively raising any variances with clear context and recommendations.

• Communication: Communicate effectively with cross-functional teams, simplifying complexity and influencing stakeholders.

What You’ll Need to Thrive

• Technical expertise: 3–5 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns. Experience with automation, scripts, and ad platform APIs is a strong plus.

• Analytical skills: Highly analytical and data-driven, comfortable working with performance data to identify trends, diagnose issues, and recommend optimisations. Experience with enterprise tools (e.g. Looker) or advanced spreadsheets is beneficial.

• Experience: Experience managing complex, high-spend campaigns across multiple markets or product lines, ideally within e-commerce, technology, or marketplace environments.

  • Growth mindset: Strong communicator with curiosity and ambition to continuously improve. Thrives in a fast-paced, evolving environment.

  • Bias for action: Proactive problem solver who takes ownership and drives measurable results.

• Test and learn mindset: Embraces experimentation and iterative optimisation to deliver sustained growth.
  

  Why Join Us?

At Deliveroo, you’ll do work that matters, solving real-world problems in a marketplace that’s constantly evolving. Working here you can expect to:

• 🔧 Make a visible impact every day: Your optimisations directly influence the growth of our global marketplace.

• 🌱 Learn fast in an entrepreneurial environment: Work with autonomy and ownership in a team that values new ideas.

• 🧠 Build a career, not just a role: Stretch yourself with complex technical projects and global-scale responsibility.

Diversity, Equity and Inclusion

At Deliveroo, we believe a great workplace reflects the world around us. We are committed to fostering an inclusive culture where everyone can thrive.

Our 2024 UK workforce demographics reflect this ongoing commitment to representation:

• Ethnic Diversity: 38.2% of our UK employees are from ethnic minority backgrounds.

• Gender: 44.1% of our UK workforce identify as women.

• Leadership: We are actively pursuing a global goal to reach 40% women in senior leadership roles.

We welcome candidates from all backgrounds. If you require any reasonable adjustments during the recruitment process, please let your recruiter know or contact us at accommodations@deliveroo.co.uk.