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Head of Global Campaigns

Deliveroo

Deliveroo

London, UK
Posted on Friday, June 28, 2024

We are hiring a Head of Global Campaigns to lead the planning, development and localisation of our global brand campaigns and activations across Deliveroo’s 10 markets. The role reports into the Director of Brand and sits in the Brand & Experience team, within the Global Marketing and Product org. This role will operate under our hybrid working policy, 3 days a week from our London HQ and working from home.

What we’re looking for someone with

  • Customer obsession: Analytical with the ability to use deep understanding of customer needs, behaviours, and preferences to inform the development of impactful brand campaigns and activations that resonate with target audiences.
  • A passion for brand building: Enthusiasm for building and nurturing global brands, with a keen eye for brand positioning, messaging, and storytelling that elevates brand presence, relevance and reputation in the market.
  • Astute creative instincts: Proven track record of developing innovative and compelling creative concepts that drive brand awareness, engagement and loyalty. Strong creative intuition with an ability to develop channel-agnostic creative ideas and channel-first strategies and executions.
  • Deep expertise in creative production: Extensive experience in managing end-to-end creative production processes, from concept development and creative direction to execution, localisation and delivery, ensuring high-quality, on-brand campaign assets across all marketing channels and consumer touchpoints (including in-app). Strong budget management and negotiation skills are a must.
  • Empowering leadership: A visionary leader with the ability to inspire, motivate, and empower creative, marketing and product teams to achieve ambitious campaign goals and deliver results. An exceptionally strong manager, passionate about team development.
  • Team player and desire to collaboration: A natural inclination towards teamwork, fostering a culture of collaboration, open communication, and knowledge sharing within the Brand & Experience team and cross-functional partners to drive alignment and synergy in global campaign initiatives.

What you’ll be doing

  • Owning the Global Campaigns programme: You will partner with Insights, Marketing, Comms and Social teams to plan an annual calendar of global and multi-market campaigns. You will manage the process of our global brand campaigns end-to-end, from setting objectives and writing the brief, to overseeing the creative development and production stages, to driving the localisation and roll out across all markets.
  • Campaign measurement: You will partner with Brand Media Measurement and Research & Insights teams to evaluate the impact of our campaigns and provide actionable insights to optimise future campaign development. You’ll regularly present learnings to marketing and creative teams, as well as senior leadership.
  • Managing a team: You will manage two direct reports and provide them with guidance and support. Outside of your direct team, you will provide consultation to the local markets and the wider business around the topic of creative production.
  • Setting creative best practice across channels: You’ll partner with internal teams (in-house Creative Studio, Research & Insights, Local Marketing) and external partners (creative agencies, media agencies, digital platforms) to improve the effectiveness of our creative across all channels and consumer touch points. You will build playbooks to ensure teams can follow and leverage best practices.
  • Developing global toolkits and playbooks: You will work with central and local teams to identify opportunities to tackle brand challenges at scale through creative toolkits and brand marketing playbooks.

Requirements

  • 10+ years proven experience working in a similar role and delivering impactful global or multi-market campaigns
  • Experience in delivering TTL production (including TV, OOH, digital, social, radio)
  • Experience managing creative agencies
  • Experience managing direct reports
  • Strong interpersonal skills to manage global and cross-departmental stakeholders
  • Exceptional attention to detail
  • Experience communicating with senior leadership
  • A self-starter attitude with the ability to thrive in a fast-paced, matrix environment
  • Agency experience is a plus, but not mandatory
  • Experience working at or with a retail/eComm/tech/FMCG company preferred

Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

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