Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
We're dedicated to revolutionizing the way people dine out. Our DineOut service, integrated into the Careem everything app, connects users with the best dining venues in their City, providing a seamless experience from discovery to getting there and enjoying exclusive discounts when dining.
We are looking for a passionate and innovative Marketing Manager to lead the marketing efforts for DineOut. This position requires a blend of strategic thinking, creative marketing, and partnership management to elevate the DineOut brand and drive user engagement. If you have a knack for creating compelling marketing campaigns, a strong understanding of the Dubai dining scene and the drive to grow a revolutionary product, we want to hear from you.
- Develop and execute a holistic marketing strategy that encompasses digital campaigns, partner collaboration, and brand positioning.
- Utilize deep insights into user behaviour to tailor the in-app experience, ensuring a seamless journey from discovery to dining. Implement targeted campaigns to drive user engagement and retention.
- Forge strong relationships with restaurant partners, creating mutually beneficial marketing initiatives. Ensure partners are integrated into the DineOut ecosystem in a way that enhances the user experience and drives business growth for both parties.
- Employ a data-driven approach to understand market trends, user preferences, and campaign performance. Use these insights to refine marketing strategies and work with product teams on optimizing user experience.
- Craft compelling narratives that resonate with diverse audiences in Dubai, highlighting the unique experiences DineOut offers. Manage brand presence across various channels, ensuring consistency and impact.
- Work closely with product, commercial and finance teams to align marketing initiatives with user needs and company objectives.
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in marketing, with specific expertise in product marketing, digital platforms, partnership management, and brand development.
- Proven track record in developing and managing marketing campaigns, and understanding of product positioning within an app-based environment.
- Strong analytical skills and proficiency in using data to inform marketing strategies, including customer segmentation, targeting, and conversion rate optimization.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders.
- Deep understanding of the Dubai dining scene, consumer behaviour, and experience in adapting marketing strategies to diverse cultural contexts.
- Ability to thrive in a fast-paced and dynamic environment, with a knack for problem-solving and creative thinking.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a Careem colleague you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Enjoy the flexibility that comes with the trust of being an owner; work in a hybrid style with a mix of days at the office and at home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including: gym, health club and training classes.