Lifecycle Marketing Specialist, Rides
Bolt
Marketing & Communications
United States
Posted on May 30, 2026
Lifecycle Marketing Specialist, Rides
We’re looking for a Lifecycle Marketing Specialist to join our Marketing team, supporting the Rides team.Locations: Bucharest, Romania | Tallinn, Estonia
About the role
As a Lifecycle Marketing Specialist, you will be working closely with our Marketing, Expansion, PR and Product Teams and helping to expand lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users. This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.
Main tasks and responsibilities:
Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned product
With the help of Lifecycle Marketing team, co-manage over 6000 automated messages including the copy, visuals, and target audiences
Work closely with local teams to localize communications’ content and visuals
Set up and analyze communications A/B tests and make data-driven decisions based on the results
Analyze existing communications and implement new messaging campaigns for active and churned users
About you:
You have proven years of experience in marketing, product, or a related field
You have excellent English copywriting skills
You bring strong project management skills
You take a data-driven, customer-centric approach to tracking and analysing campaign performance
You have experience managing lifecycle/email campaigns and communicating with large audiences
You enjoy solving business problems by balancing technical and creative thinking, and experimenting with new approaches
At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools. Experience is valuable, but what we really look for is drive, intelligence, and integrity — so if you don’t tick every box, apply anyway.
Apply now and join us to make cities for people, not cars.
Become part of our Marketing team
*Some perks may differ depending on your location.
Why you’ll love it here:
The Marketing team is responsible for bringing the Bolt brand to life. From managing media coverage and ensuring the visibility and consistency of our brand to user acquisition and retention, the team covers all bases.
Play a direct role in shaping the future of mobility. Impact millions of customers and partners in 600+ cities across 50+ countries. Work in fast-moving autonomous teams with some of the smartest people in the world. Accelerate your professional growth with unique career opportunities.
Get a rewarding salary and stock option package that lets you focus on doing your best work. Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork. Take care of your physical and mental health with our wellness perks.
About us
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
