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Head of Merchant Strategy & Planning

Bolt

Bolt

Tallinn, Estonia
Posted on Mar 24, 2026

Head of Merchant Strategy & Planning

We are looking for a Head of Merchant Strategy & Planning to join our global Merchant team as a key member of Bolt Food’s Commercial HQ. This role is a key pillar of the Merchant leadership team, working in close partnership with the Director Merchant to translate strategy into clear plans, measurable targets, and consistent execution across the organisation. The Merchant team collaborates closely with a wide range of HQ stakeholders and local teams to drive merchant growth, activation, retention, and profitability across our markets.Location: Tallinn, Estonia

About the role

The Merchant Strategy & Planning function creates clarity on priorities, drives planning and forecasting, and ensures disciplined execution across Merchant functions, including Sales, Account Management, Merchant Operations, Enterprise, and Commercial Enablement. In this role, you will own the Merchant domain planning and performance cadence, turn strategy into actionable plans, track progress against goals, and identify risks and trade-offs early. You will align senior stakeholders around priorities, investment decisions, and performance expectations, helping bring focus and accountability across a complex, cross-functional organisation. We are looking for a strategic and analytical leader who is comfortable operating at a senior level, thrives in ambiguity, and can drive alignment and execution across multiple teams. This role is based in Tallinn, Estonia, where our HQ is located.

Main tasks and responsibilities:

Own the Merchant domain planning and performance cadence, including quarterly target setting, forecasting, and progress tracking.
Translate Merchant strategy into clear execution plans, priorities, and measurable outcomes across Merchant functions.
Oversee performance across the Merchant funnel, including acquisition, activation, retention, efficiency, CAC, and LTV.
Hold functional leaders accountable for delivery against goals, timelines, and initiatives, surfacing risks and corrective actions early.
Lead large-scale, high-impact initiatives related to merchant growth, activation, retention, and profitability.
Act as a strategic thought partner to the Director Merchant on priorities, trade-offs, investment decisions, and planning frameworks.

About you:

You have proven experience in strategy, planning, analytics, finance, consulting, or a similar role in a fast-paced, international environment.
You have strong experience translating strategy into execution across complex, cross-functional organisations.
You have high analytical capability, including forecasting, performance analysis, and business modelling.
You have proven ability to work with senior stakeholders and influence decisions through structured thinking and data.
You have strong commercial judgement, with the ability to balance short-term delivery with long-term strategy.
You have excellent written and verbal English communication skills, with the ability to create clarity and accountability in ambiguous environments.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!

Apply now and join us to make cities for people, not cars.

Become part of our Business Operations team

*Some perks may differ depending on your location.

Why you’ll love it here:

Our teams work on local and global processes in over 50 countries. We build partnerships, launch cities, onboard new restaurants, enable 200+ million people to commute, and ensure millions of partners can earn an income on their terms.
Play a direct role in shaping the future of mobility. Impact millions of customers and partners in 600+ cities across 50+ countries. Work in fast-moving autonomous teams with some of the smartest people in the world. Accelerate your professional growth with unique career opportunities.
Get a rewarding salary and stock option package that lets you focus on doing your best work. Enjoy the flexibility of working in a hybrid mode with a minimum of 3 days in the office each week to foster strong connections and teamwork. Take care of your physical and mental health with our wellness perks.

About us

With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
See more open positions at Bolt
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