Senior Performance Marketing Specialist
Bolt
Marketing & Communications
Tallinn, Estonia
Posted on Mar 4, 2026
Senior Performance Marketing Specialist
We’re looking for a Senior Performance Marketing Specialist to take the wheel of our driver acquisition strategy in select markets. This will be a 1-year contract, based in Tallinn, Estonia.Location: Tallinn, Estonia
About the role
In this role, you’re not just managing campaigns—you’re owning the performance marketing results in both new and established markets. You’ll have the autonomy to test bold ideas, own budget allocation, optimise across our core channels, and set the standard for what "good" looks like at Bolt - both in terms of channel setup and growth scaling.
Main tasks and responsibilities:
Own the end-to-end growth roadmap and lead budget experimentation strategies to maximize ROI and identify scalable opportunities across core business verticals for allocated markets.
Design, manage, and scale high-impact performance campaigns across Google, Meta, and TikTok, ensuring all activities are optimized for user acquisition and key business KPIs. Lead a rigorous testing culture by designing and executing tests for budget allocation, creatives, platform betas and optimisations to drive continuous growth improvements.
Lead performance marketing user acquisition and reactivation efforts in a given region / set of markets. This includes collaborating with local stakeholders and taking into account local context and market performance when planning experiments and executing optimisations.
Deeply analyze creative performance across all platforms, translating data into actionable insights to guide the creative team and iterate on high-performing assets.
Partner closely with Martech & Analytics, Brand, Vertical marketing teams to align on growth initiatives, experimentation, documentation of results.
Monitor budget pacing and metrics (Paybacks, CPA, iROI) and provide data-backed recommendations for quarterly budget planning and performance reviews or marketing activities and proactively suggest adapting the best examples.
About you:
You have experience optimising and scaling campaigns across Google, Meta, and TikTok, with a deep understanding of ad platform mechanics and best practices, as well as technical setup.
You have a proven track record of managing 5-digit (or higher) monthly budgets across multiple markets and taking full accountability for end-to-end growth roadmaps and ROI results.
You have a strong analytical mindset, experience running incrementality and conversion lift tests to evaluate channel performance based on incremental CPA, ROI and payback, and are confident using web and app attribution tools such as GA4 and MMPs like AppsFlyer, Adjust or Singular.
You can translate creative performance data into actionable insights for creative teams and analyse it effectively to help inform future production (basic knowledge of Figma or Canva a bonus).
You are a self-driven project manager who independently ideates testing initiatives, creates comprehensive action plans, and communicates results clearly across cross-functional teams.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Apply now and join us to make cities for people, not cars.
Become part of our Marketing team
*Some perks may differ depending on your location.
Why you’ll love it here:
The Marketing team is responsible for bringing the Bolt brand to life. From managing media coverage and ensuring the visibility and consistency of our brand to user acquisition and retention, the team covers all bases.
Accelerate your professional growth with unique career opportunities. Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you. Take care of your physical and mental health with our wellness perks. Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
Connect with colleagues at annual company events and smaller team gatherings. Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
About us
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
