Lifecycle Marketing Coordinator
Bolt
Marketing & Communications
Bucharest, Romania · Bucharest, Romania · Romania
Posted on Jul 2, 2025
We are looking for a Lifecycle Marketing Coordinator to help expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.
About Us
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
About The Role
As a Lifecycle Marketing Coordinator you will work closely with our Marketing, Expansion & Product Teams, you’ll be helping to expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.
This role is a good fit for someone with an understanding of user lifecycle, strong communication skills and high attention to detail.
Main Tasks & Responsibilities:
Why you’ll love it here:
About Us
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
About The Role
As a Lifecycle Marketing Coordinator you will work closely with our Marketing, Expansion & Product Teams, you’ll be helping to expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.
This role is a good fit for someone with an understanding of user lifecycle, strong communication skills and high attention to detail.
Main Tasks & Responsibilities:
- With the help of the Lifecycle Marketing team, support the performance of over 2000 automated messages by setting up the campaigns, editing the copy, visuals, and target audiences
- Draft, localize, and implement new lifecycle messaging campaigns for active, passive, and churned users for assigned product line
- Work closely with 30+ local teams to support sending market-specific and global ad-hoc communications
- Debug and optimize active communication campaigns to ensure its best performance
- Analyse existing communications and implement new messaging campaigns for active and churned users
- You have at least 1 year of experience working in marketing, product, or a similar field
- You have an understanding of user lifecycle and high interest in developing the knowledge further
- You have excellent English copywriting skills
- You have high attention to detail and ability to focus and prioritise
- You have experience with lifecycle/email campaigns and communicating to large audiences is beneficial
- You have experience with customer engagement tools (Leanplum, Braze, Intercom, etc) is a plus
Why you’ll love it here:
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 600+ cities across 50+ countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
- Take care of your physical and mental health with our wellness perks.
- Some perks may differ depending on your location and role.