Head of Lifecycle Strategy
Bolt
Romania
Posted on Dec 21, 2024
We’re seeking a seasoned leader with deep expertise in CRM, analytics, experimentation, and deliverability to join us as Head of Lifecycle Strategy.
About Us
Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!
About The Role
The Head of Lifecycle Strategy will support the Director of Lifecycle and manage a team by co-creating a long-term vision for cross-vertical lifecycles, backed by strong analytical insight.
Skilled in managing and coaching diverse senior team members, they will collaborate effectively with key stakeholders, drive high-ROI initiatives, identify growth opportunities, and remove blockers to empower teams to execute the strategy.
Main Tasks & Responsbilites:
Why you’ll love it here:
About Us
Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!
About The Role
The Head of Lifecycle Strategy will support the Director of Lifecycle and manage a team by co-creating a long-term vision for cross-vertical lifecycles, backed by strong analytical insight.
Skilled in managing and coaching diverse senior team members, they will collaborate effectively with key stakeholders, drive high-ROI initiatives, identify growth opportunities, and remove blockers to empower teams to execute the strategy.
Main Tasks & Responsbilites:
- Working closely with our senior leads, functional lifecycle managers, vertical marketing, operational and product teams, you’ll be creating Lifecycle communication cross-vertical and technical strategy and seeing through the execution
- Create and oversee lifecycle communication technical and cross-vertical strategy
- Oversee quarterly Roadmaps, challenge to deliver high ROI. Ensure focus is on highest lifecycle impact and business-critical items
- Maintain a strong analytical overview of vertical communication performance in terms of engagement and deliverability, ensuring alignment with strategic goals and course-correcting as needed
- Build and mentor a highly efficient team focused on growth. Foster a healthy environment for professional development
- Grant good visibility and understanding to vertical stakeholders about lifecycle communications performance and deliverability
- Drive analytically robust experiments and promote seamless collaboration across the team and with key stakeholders
- You have proven experience in lifecycle marketing, preferably with app-based platforms or from well-known consumer brands, along with a strong track record in creating and executing effective lifecycle strategies
- You have experience in leading a medium to a big team of up to 20 people
- You have experience collaborating with diverse stakeholders and possess exceptional communication skills in English
- You have a data-driven and customer-centric approach to analysing campaign results and team efficiency
- You have a sound knowledge of customer engagement campaigns, experimentation, and mass communication tools
- You have strong analytical skills and a solid understanding of the technical landscape related to automation, along with excellent project management abilities
Why you’ll love it here:
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 600+ cities across 50+ countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
- Take care of your physical and mental health with our wellness perks.
- Some perks may differ depending on your location and role.