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Head of Rides Marketing



Marketing & Communications
Tallinn, Estonia
Posted on Sunday, February 11, 2024
We’re looking for an experienced marketing executive to add to our marketing leadership team. As a senior member of Bolt’s global Marketing team, the Head of Marketing will be responsible for developing a cohesive global marketing and communications strategy for the Rides vertical, to help drive brand sentiment, acquisition and engagement.

Join us for a one-off opportunity to grow the global marketing team at one of the fastest-growing tech companies in Europe and Africa!

About Us

With over 150 million customers in 45+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

About The Role

We are looking for a Head of Rides Marketing, who will oversee comprehensive marketing initiatives within the Rides vertical. Your responsibilities span various critical areas, from budgeting, strategic planning, and stakeholder alignment to measurement and reporting.

We are looking for someone with strong experience in leading extensive communication strategies across diverse geographies and products and an aptitude for data analytics to assess ROI in both online and offline marketing efforts.

Your daily adventures will include:

  • Oversee all marketing initiatives for the Rides vertical from budgeting, planning, stakeholder alignment to measurement and reporting.
  • Feed the business context from the 40+ markets into the business decision making, including planning, budgeting, and reporting.
  • Lead Bolt’s channel and messaging strategy by using owned, earned and paid media channels to drive brand sentiment, acquisition, activation, engagement in a scalable and efficient way.
  • Develop positioning, messaging, and competitive differentiation to drive customer acquisition, and increase market share.
  • Together with Local Marketing and Performance marketing teams, help build our global and local marketing initiatives.
  • Working closely with relevant Operational and Product teams, plan and oversee the annual and quarterly global marketing budget and ensure the most effective marketing budget allocation in your domain.
  • Manage other Marketing teams cross-functionally to develop campaigns and projects based on business objectives. Ensure alignment with Operations, Policy, Business Development, etc.
  • Lead market research efforts to identify and leverage trends in related industries across all markets for performance marketing as well as branding opportunities.

About you:

  • Minimum 7+ years of work experience developing and delivering on the marketing strategy in the consumer or technology sector.
  • Strong understanding of data analytics and measuring the ROI of online and offline marketing initiatives, proficiency in making decisions relying on data.
  • Strong understanding of the P&L and business metrics.
  • Experience leading complex, large-scale communications strategy across multiple geographies and products.
  • Experience leading cross-functional, collaborative teams. Running marketing teams with varied sets of objectives outside of agency setting.
  • Previous exposure to influencing and partnering with a diverse group of stakeholders.
  • Fluency in English and experience working in partnership with global teams.
  • Experience working directly with the Performance and MarTech teams.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!

Why you’ll love it here:

  • Play a direct role in shaping the future of mobility.
  • Impact millions of customers and partners in 500+ cities across 45 countries.
  • Work in fast-moving autonomous teams with some of the smartest people in the world.
  • Accelerate your professional growth with unique career opportunities.
  • Get a rewarding salary and stock option package that lets you focus on doing your best work.
  • Enjoy the flexibility of working in a hybrid mode.
  • Take care of your physical and mental health with our wellness perks.
  • Some perks may differ depending on your location.