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Marketing Manager



Marketing & Communications
Bangkok, Thailand
Posted on Sunday, February 11, 2024
We are seeking a talented marketer eager to contribute to the further growth of our brand across Bangkok in Thailand.

About Us

Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!

About The Role

As a Marketing Manager you'll be a part of the Local Marketing team, reporting to the Regional Marketing Manager.

You will be the main person responsible for executing marketing initiatives across our rides and food business verticals in Thailand. You will need to be hands-on in planning and able to work with marketing initiatives independently, while simultaneously being capable of taking a holistic approach to your local markets to establish a clear strategy, manage budgets, and collaborate well with other centralized marketing teams.

Your daily adventures will include:

  • Finding & executing local partnerships, copywriting in local language, executing other marketing activities on the market, supporting local PR.
  • Executing partnership campaigns with other brands/events.
  • Reaching out to other brands with attractive partnership offers that will get high engagement among our riders/drivers.
  • Planning and overseeing the creation of all needed marketing materials, including social media posts, print materials, etc.
  • Measuring and reporting the results and engagement of each local marketing campaigns.
  • Supporting the planning of street campaigns.
  • Organizing roll-ups and flyer for driver onboarding, giveaways / event branding.
  • Increasing new Rider signups.

About you:

  • Proven ability to prepare and work with budgets, and develop and execute marketing strategies.
  • Demonstrated ability to create digital marketing campaigns with strong impact and performance.
  • Know your way around marketing analytics and digital measurement metrics, and can make and present data-based suggestions for signoff. You are experienced with metrics such as CAC, CPM, CPA, CTR, LTV, Reach, and Impressions, and have preferably been working with paybacks, incrementality, profit rates, as well as acquisition, conversion, and retention rates.
  • You are an independent, proactive, and ambitious person who enjoys high-paced environments and being a part of a rapidly growing, entrepreneurial-minded business.
  • You have a creative flair and a lot of structure in your way of working.
  • Furthermore, you’re a "people person" and an excellent communicator who naturally builds good relations.
  • You pay attention to details, simultaneously knowing the importance of speed as the company moves quickly ahead.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!

Why you’ll love it here:

  • Play a direct role in shaping the future of mobility.
  • Impact millions of customers and partners in 500+ cities across 45 countries.
  • Work in fast-moving autonomous teams with some of the smartest people in the world.
  • Accelerate your professional growth with unique career opportunities.
  • Get a rewarding salary and stock option package that lets you focus on doing your best work.
  • Enjoy the flexibility of working in a hybrid mode.
  • Take care of your physical and mental health with our wellness perks.
  • Some perks may differ depending on your location.