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Marketing Manager



Marketing & Communications
Stockholm, Sweden
Posted on Tuesday, November 14, 2023
We are seeking a talented marketer eager to contribute to the further growth of our brand across the Nordics, including Sweden, Norway, and Finland, as your primary local markets.

About Us

Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!

About The Role

As a Marketing Manager you'll be a part of the Northern Europe Team for Local Marketing, reporting to the Regional Marketing Manager. You'll have the responsibility of having one direct report based out of the Stockholm office, being the Language Specialist who will support all efforts related to copywriting and localizations.

You will be the main person responsible for executing marketing initiatives across our rides and micromobility business verticals. You will need to be hands-on in planning and able to work with marketing initiatives independently, while simultaneously being capable of taking a holistic approach to your local markets to establish a clear strategy, manage budgets, and collaborate well with other centralized marketing teams.

Your daily adventures will include:

  • Be responsible for the execution of all local marketing initiatives across the Nordics, ultimately supporting further growth in each of our local markets.
  • Grow our local presence across the Nordics by being the expert on what resonates well with the local audience, being the brand gatekeeper ensuring authentic communication, as well as ensuring the edginess of the brand, ultimately making Bolt the preferred transportation provider.
  • Define and execute marketing plans across all verticals, expertly navigating through the marketing mix and marketing funnel, and understanding what keeps the needle moving for an app-based consumer platform such as Bolt.
  • Translate high-level business goals into tangible and actionable local campaigns with strong ROIs toward user acquisition, conversion, and retention.
  • Collaborate across departments and with the central marketing teams, such as performance, design, brand, lifecycle, SoMe, influencers, and growth to support executing global campaigns, as well as ensuring alignment and brand compliance.
  • Oversee our local social media channels, launch communications such as push notifications, in-app messages, emails, and blog posts, and essentially stay on top of all external marketing-related communication going out locally.
  • Provide stakeholders and peers with well-structured reports, as well as make conclusions and recommendations based on key marketing metrics and a large number of data points.

About you:

  • 3+ years of relevant experience in marketing, advertising, preferably with app-based platforms or from well-known consumer brands.
  • Proven ability to prepare and work with budgets, and develop and execute marketing strategies.
  • Demonstrated ability to create digital marketing campaigns with strong impact and performance.
  • Know your way around marketing analytics and digital measurement metrics, and can make and present data-based suggestions for signoff. You are experienced with metrics such as CAC, CPM, CPA, CTR, LTV, Reach, and Impressions, and have preferably been working with paybacks, incrementality, profit rates, as well as acquisition, conversion, and retention rates.
  • Fluent in Swedish and English, both written and spoken.
  • You are an independent, proactive, and ambitious person who enjoys high-paced environments and being a part of a rapidly growing, entrepreneurial-minded business.
  • You have a creative flair and a lot of structure in your way of working.
  • Furthermore, you’re a "people person" and an excellent communicator who naturally builds good relations.
  • You pay attention to details, simultaneously knowing the importance of speed as the company moves quickly ahead.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!

Why you’ll love it here:

  • Play a direct role in shaping the future of mobility.
  • Impact millions of customers and partners in 500+ cities across 45 countries.
  • Work in fast-moving autonomous teams with some of the smartest people in the world.
  • Accelerate your professional growth with unique career opportunities.
  • Get a rewarding salary and stock option package that lets you focus on doing your best work.
  • Enjoy the flexibility of working in a hybrid mode.
  • Take care of your physical and mental health with our wellness perks.
  • Some perks may differ depending on your location.