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Consumer Communications and PR Manager France



Marketing & Communications
Paris, France
Posted on Thursday, July 4, 2024
About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Your Mission
We are looking for a Consumer Communications and PR Manager in Paris to build BlaBlaCar’s consumer communication strategy and lead its successful execution in France. Reporting to our Head of Local Communications, you will work closely with the Marketing, Brand, Corporate Communications and Social Media teams to coordinate the right consumer PR, positioning and messages focusing on our members in France.

Your Responsibilities

  • Work with different local and global team members to build a consumer communication strategy that echoes the French market's different developments and needs (long-distance carpooling, BlaBlaCar Daily, BlaBlaCar buses, etc.) and coordinate with marketing, brand, social media, customer relations, and corporate PR to ensure consistency of the consumer communication plan rolled out across channels.
  • Project management of PR/Comms consumer campaigns: from the development of creative ideas and creation of the narrative to the coordination of the content with the different teams, definition of scopes, development of the strategy and performance measurement.
  • Ensure maximizing the 360º potential of any communication/PR action towards our members using the comprehensive channel mix in coordination with the Marketing team.
  • Voice of the consumer monitoring, identify opportunities to be visible and prepare press releases and other copywriting materials that help to build brand awareness and support business objectives.
  • Manage the local consumer PR agency in France to set up objectives, collect ideas and track results/performance.
  • Be a local spokesperson and conduct media interviews with other local spokespersons, prepare speaking notes and key messages that reflect consumer communications objectives.

Your Qualifications

  • 5+ years of experience in consumer communications & PR, ideally in the tech/digital, mobility or marketplace industries, either in-house or agency-side.
  • Fluent in English and stellar capacity in French. Excellent ability with creative content and articulating messages to the right audience.
  • Strong knowledge of the French press and media landscape.
  • Social media expertise: great knowledge of the latest social media trends and the codes and formats for posting engaging content on consumer social media platforms.
  • Strong knowledge and experience in building a robust communication strategy, including positioning and crisis management.
  • Analytical skills to be able to translate data into storytelling.
  • Proactivity: we are looking for a person with initiative, willing to work with different teams to receive the proper inputs to refine the creativity materializing campaigns and coordinating them to maximize their impact potential.
  • If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

What we have to offer

  • Although the position, because of its coordination with local teams, must be based in Paris, there is flexibility to work remotely when needed
  • 4 additional weeks of Maternity leaves and Paternity leaves paid
  • Financial support for home office equipment
  • Minimum 25 days holiday per year
  • Meal plan policies (Swile card)
  • 50% transportation paid (Forfait Mobilité Durable)
  • Free unlimited carpooling & bus rides
  • Personal growth via trainings, mentorship, and internal mobility programs
  • Employee Stock ownership plan
  • Regular team building events
  • Mental health support through
  • To know more, check out our 100 reasons to join BlaBlaCar!

Interested in joining the ride? Here’s what your hiring journey will look like:

  • a 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
  • a 45-min video-call with Itziar García Sagarzazu, our Head of Local Communications
  • a full remote exercise to evaluate your technical, creativity and coordination skills, followed by a 45-min video-call presentation with key stakeholders from Communications and Marketing teams to present and discuss your exercise
  • a 30- min meeting in our Paris office with future peers from Communications & Marketing
  • a 30- min video-call with our CCO, Verena Butt d’Espous, and our Marketing VP, Flore Tyberghein for a final validation