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Manager, Category Marketing (NCA)

Ball Corporation

Ball Corporation

Marketing & Communications
Westminster, CO, USA
USD 96k-137,180 / year
Posted on Apr 19, 2025
This position will be posted for a minimum of 3 days and will remain open until filled or adjusted based on the volume of applicants.
Further your career at Ball, a world leader in manufacturing sustainable aluminum packaging. Achieve extraordinary things when you join our team, and make a difference in your professional development, the community, and around the globe!
Ball is thrilled to receive Newsweek's 2023 Top 100 Global Most Loved Workplace award! As a sustainable product leader, we have over 16,000 global team members. From endlessly recyclable aluminum cans, and cups, to aerosol bottles, our goal is to contribute to a better community, society, and world.

Primary purpose of the position:
The Category Marketing Manager is a key leadership role within the marketing department, responsible for developing and executing strategic marketing initiatives to drive business growth and achieve organizational objectives. This role involves creating and implementing innovative marketing strategies, leading cross-functional teams, analyzing market trends, building category plans and leveraging consumer insights to develop impactful campaigns. The Category Marketing Manager collaborates closely with senior leadership, innovation, commercial teams, external partners and customers to ensure alignment and successful execution of marketing initiatives.

Essential Responsible Areas:

  • Collaborate with analytics team and customers to develop deep understanding of beverage categories, customer needs, and consumer buying behavior to identify opportunities for growth
  • Utilize quantitative and qualitative data to influence internal and external stakeholders
  • Partner with commercial strategy to build business cases based on: consumer and customer value, technical feasibility and P&L viability to ensure prioritization of resources to deliver on growth objectives.
  • Lead cross-functional innovation team through stagegate process. Develop commercialization plans and deliver go-to-market strategy for new product launches and commercial capability.
  • Support development of value proposition through communication of core competencies and development of internal initiatives that create value for target customers and build positioning strategies.
  • Translate Ball value proposition into customized stories that grow existing and engage new customers in T2T engagements.
  • Collaborate with coms team to connect commercial initiatives to communication and media execution as well as arena partnerships
  • Establish customer lifecycle management strategy to identify critical touchpoints along the customer journey for both new business and key accounts.
  • Evaluate and execute tradeshow and trade media strategies
  • Foster close working relationships with South America and EMEA marketing leads to establish global enterprise strategies and share best practices


Position Requirement & competencies:

  • Broad training in a related field usually acquired through college or work-related experience
  • MBA Preferred
  • Job related experience for 3 year(s) minimum
  • 2-3 years of experience working in consumer packaged goods industry in brand marketing, sales, revenue growth management, insights or finance preferred
  • Ability to provide management review and control over sales and marketing work concerned with the development/modification of products, structures, or processes as part of the sales and marketing function.
  • Ability to apply intensive and diversified evaluation, selection, and substantial adaptation and modification of standard sales and marketing techniques, procedures, and criteria.
  • Experience with syndicated data systems like Nielsen or Circana preferred
  • Customer facing experience


Working knowledge of the following areas:

  • Sales and marketing principles, practices, nomenclature, and procedures, generally accepted managerial practices and procedures, production practices, legal practices, business principles and practices, and the international market
  • Significant experience and/or relevant college or graduate level coursework in consumer product marketing, new product marketing plans, development of sales plans for new products, market research, marketing communications, and market intelligence.

Compensation & Benefits:

  • Hybrid On-Site Work Environment: Based in Colorado, this position requires regular in-person engagement by working on-site for three (3) or more days per work week (with core collaboration days of Tuesday, Wednesday and Thursday). [Travel and local commute between Ball locations and other possible non-Ball locations may be required.]
  • Hiring Salary Range: $96,000 - $137,180 (Salary to be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.)
  • This role will be eligible to participate in the annual incentive compensation plan.
  • Ball includes a comprehensive benefits structure, Go to our career site and click "Total Rewards" to learn more.

When submitting your application to Ball, we encourage you to emphasize your skills, experience, and qualifications that align with the role. Under Colorado, California, Connecticut, Minnesota, and Pennsylvania law, you have the right to exclude or redact age-related details—such as your date of birth, school attendance dates, or graduation dates—from your resume, cover letter, CV, or other supporting documents (e.g., transcripts, certificates).
Ball Corporation is proud to be an Equal Opportunity Employer. We actively encourage applications from everybody. All qualified job applicants will receive consideration without regard to race, color, religion, creed, national origin, aboriginality, genetic information, ancestry, marital status, sex, sexual orientation, gender identity or expression, physical or mental disability, pregnancy, veteran status, age, political affiliation or any other non-merit characteristic.


When you join Ball you belong to a team of over 16,000 members worldwide. Our products range from infinitely recyclable aluminum cans, cups to aerosol bottles that enable our customers to contribute to a better world.

Each of us has a deep commitment to diversity and inclusion which is the foundation of our culture of belonging.

Everyone at Ball is making a difference by doing what we love. Because what we create may change, but what we will always make is a difference.

Please note the advertised job title might vary from the job title on the contract due to local job title structure and global HR systems.
No agencies please.

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