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Product Marketing Manager



Marketing & Communications, Product
Tel Aviv-Yafo, Israel · Yafour, Syria
Posted on Saturday, September 9, 2023
About The Company

Agritask, is a well-financed startup whose agronomic Intelligence & Analytics platform helps the world’s largest Food & Beverage Enterprises create a more sustainable and predictable world. Agritask is an agronomic intelligence & analytics platform that provides Global Food & Beverage Enterprises, with greater control over supply by:
  • Guiding, monitoring, and enforcing sustainable and agronomic practices at scale
  • Forecasting yields and detecting supply risks early, leveraging historical & in-season data

We are looking for a creative Product Marketing Manager to play a critical role in shaping our product messaging & positioning and will report to our Head of Marketing. You will be the voice of our target market within the company, staying ahead of market trends and ensuring our product aligns with customer needs. Additionally, you will work closely with the sales team, providing them with the necessary tools and support to effectively sell our products. Your ability to create compelling content for mid-funnel marketing activities will be crucial to our success.

You will
  • Market Expertise: Evangelize target market needs and pain points in the company, keeping a finger on the pulse of industry trends and the market landscape. Use this knowledge to inform product development and marketing strategies.
  • Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that effectively communicates the value proposition and differentiators of our products. Collaborate with cross-functional teams to ensure consistent messaging across all communication channels.
  • Sales Enablement: Provide support to the sales team by creating sales enablement materials, including presentations, product guides, and other collateral. Equip the sales team with the knowledge and resources necessary to effectively sell our products.
  • Content Creation: Develop and create engaging and informative content for mid-funnel marketing activities. This may include case studies, white papers, product videos, blog posts, and other assets that drive customer engagement and generates leads.

  • 3-4 years of experience in product marketing, preferably in the technology industry.
  • Excellent written and verbal communication skills
  • Strong analytical and strategic thinking abilities
  • Deep understanding of market trends and customer needs
  • Ability to collaborate effectively with cross-functional teams: Product Manager, Presales, and Sales.
  • Experience in sales enablement and creating compelling product demos.
  • Proficiency in content creation and storytelling.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Bachelor's degree in marketing, Business, or a related field.

Nice to Have
  • MBA Degree
  • Experience in Product Marketing for Data/Analytics companies serving the Food & Beverage and/or AG-Industrial domain